About Us
My name is Mason Risner, Owner of Risner Marketing
Nice to see you here! My name is Mason Risner, and I grew up in Coleman, Wisconsin, surrounded by the exact kind of businesses I now build marketing for. Auto repair shops, contractors, shop owners. The people who actually keep small towns running.
Before I ever touched anything relating to marketing, I was stacking lumber at a sawmill, working in a flooring factory, and doing landscaping. A lot of my family works in the trades. A lot of my friends do too. Some of them went out and started their own businesses, and I watched them grind to build something real.
How I got here
I earned my marketing degree from the University of Wisconsin-Stevens Point, then got my start as a marketing assistant at the Stevens Point Area YMCA, where I learned the foundation of how this all works. From there I moved to an internet company that helps people in rural areas get connected, and I got to bring a brand to life for a mission I believed in.
Since then I've helped more than ten companies in the trades sector with their marketing. Social media, websites, lead generation, the full picture. I've even had the chance to help grow the brand of the largest metal building insulation systems company in North America. This isn't something I picked up last month off a YouTube video. I've been doing this work for years, for businesses big and small.
Why I only work with the trades
Watching my buddies start their own trades businesses and then hit a wall the second marketing came up, that stuck with me. These are some of the hardest working people you'll ever meet. They're booked up, out on jobs all day, and they do not have time to figure out websites and Google and content on top of running a crew.
That's the soft spot for me. A great electrician should not be invisible online while a worse one shows up first in the search results. I have the skills to fix that, and these are the people I want to spend my time helping.
What I can't stand in this industry
Two things really get under my skin. The first is agencies that pull a few thousand dollars a month out of a trades owner and show almost nothing for it. No leads, no clear results, just a confusing report and another invoice.
The second is the flood of people online cold-pitching "free" websites. Here's how that one works. They throw together a quick site without asking you a single question about your business, then message you saying "Hey, I already built this for you, take a look, buy it if you like it." It feels like a no-brainer because you didn't have to lift a finger or spend much. But those sites get spit out of an AI builder in about five minutes. Anyone can do that. There's no marketing thinking behind it, no strategy, no real skill.
I do the actual work. Content, social media, websites, lead funnels, email marketing, all built to fit together and bring you real business. I have the education and the years of hands-on experience to stand behind every bit of it.
What this looks like in real life
Take Blake at BT Speed Shop, right here in Coleman. He's a friend of mine going back years, and he's got one of the best work ethics I've ever seen. He built a serious business young, off nothing but effort, and I respect the hell out of him for it.
We started working together in January. Since then, more people are filling out the forms on his website asking for work. More calls are coming in off the site. His traffic is up, his Facebook following and engagement are up, and the leads keep landing.
This past year he wanted to put on the first annual car show in Coleman, to show that a small town could host something that big. I got to be there in person and capture the whole thing for him, and that footage is now some of the strongest content his business has.
The best part for Blake is how little he has to do. We meet once a month, he tells me what he's after, I tell him what I'd recommend, and I handle it from there. He barely lifts a finger. Anything comes up, I'm a phone call away.
Let's talk
When you hire Risner Marketing, you're hiring me. You'll know exactly who you're talking to and who's doing the work, every step of the way.
If your business is great at what it does but you know it doesn't look that way online yet, let's change that. Book a free strategy call and we'll map out what it would take to get you found and bringing in more work.